Opera Interactive

23 Seventh Avenue
Parktown North
Johannesburg 2001, South Africa

tel + 27 (0) 11 218 5600

WASPA: waspa.org.za

Technology Infrastructure

Opera Interactive provides a carrier grade technology infrastructure to connect to mobile networks for voice and data services.

Opera is an accredited WASP in South Africa and manages:
» Connectivity to Vodacom, MTN and Cell C via dedicated leased lines
» SMS and MMS shortcode administration and management
» IVR connectivity and number administration
» WAP gateway connectivity
» Billing and reporting systems

Those clients with their own applications and servers can plug directly into Opera’s gateways and take advantage of our cost effective, robust connectivity services.

Applications Platform

Our core interactive platform – Dragon – makes complex, interactive mobile communication simple.

It offers great, easy-to-use functionality as well as a comprehensive CRM capability.

Measurable, trackable activity & reports keep you in the picture.

Dragon gives you the capability to...
» Run sophisticated marketing campaigns, promotions and events.
» Utilise ‘push’ & ‘pull’ technology – response/reply interactivity.
» View your campaign or promotion’s progress from your desk via an easy-to-use web interface.
» View and export comprehensive CRM data and activity reports for user profiling
» Enjoy full technical support – set-up & operational back-up.
» Double your creative power – involve our team & its experience too!
» Click here to visit our Interactive Studio – all driven by Dragon

Dragon Platform Features

Distribution Platform	Gateway to network and distribution of SMS, MMS, WAP content. Set-up external feeds for 3rd party content via standard APIs. Integral content Management system for dynamic content (SMS alerts, MMS, WAP sites)
Basic Campaign Management	Set up standard mobile services, such as quizzes, competitions, votes, polls, alerts, push messages and reverse auctions. These are all set up in minutes using Wizard Templates.
Interactive Campaigns	Create sophisticated multi-interaction campaigns using a template driven Interaction Tree. Can include content services and interactions with external web servers.
User Relationship Management	Put users into specific lists related to individual; services or interactive campaigns. Track user interacyivity across all services within a maser account.
Integration with IVR services	IVR user data can be posted to user lists. Interactive SMS services can be launched from IVR interactions. Useful for TV or Print Voice services (e.g. Idols, horoscopes, information lines). Voice shortcodes coming soon
MMS and WAP creation tools	Easy to use tools to create MMS’s as well as tailored WAP sites. Interactive services can be launched from Dragon created WAP sites
Reporting	Real time web-based reporting on alert services and interactive campaigns, as every event is logged by the system, with export features